Peter Schaffer CMC
born in Vienna in 1951,
Federal College and Research Institut for the Textile Industry,
Universitätslehrgang für Werbung und Verkauf an der Wirtschaftsuniversität Wien (a special two-year academic program for advertising and marketing at the Vienna University of Economics and Business Administration)
Marketing Generalist
Milestones:
- Repositioning the brand RM in Austria an Hungary, developing an acquisition program, dealer training courses
- Reducing sales costs at BASF Magnetics Südost by over 30% while at the same time increasing market share
- Expanding VHS’s market share after their loss of the main key account in Austria
- Setting up and developing a new distribution structure in Slovenia and Croatia that led to EMTEC becoming market leader
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